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 PEOPLE
Biggest deal ever for Brangelina babies
July 14, 2008

Paris - They are the ultimate million-dollar babes.

Angelina Jolie and Brad Pitt's new twins, a girl and a boy born by caesarean section on Saturday, are barely a few hours old but already their first photos are worth a fortune.

A million dollars, 2, 5, 10 even 20-million? Exactly how much the first "official" snaps will be sold for is not clear. But the figures being bandied about make the eyes pop.

Nice Matin, the hometown newspaper in the Riviera city where Jolie gave birth, put the twins' worth at more than $11-million (about R84-million). It first broke news of the birth and reported yesterday that the couple have sold the rights for the first photo of their newly enlarged family to a US publication, which it did not name, and that the proceeds would go to charity.

"I've never known a set of pictures to be worth this amount of money," said Darryn Lyons, owner of Big Pictures, a celebrity photo agency in London. He estimated that the twins' official photos will be worth between $15- and $20-million.


The only other photos that "would possibly come that close is Britney Spears giving birth to an alien", he said.

Veteran London-based celebrity publicist Max Clifford estimated that the first photos could fetch £10-million (about R153-million), "which would make it the biggest baby deal ever".

"These kind of pictures sell lots of magazines," he said. "It's a £10-million gamble as to whether the ends justify the means, but obviously it's a very calculated risk."

Cue the paparazzi. They've been camped in Nice since shortly after Jolie's admission to the Lenval hospital there at the end of last month.

Clifford said he didn't think the paparazzi would be able to get any candid shots of the babies. - Sapa-AP

      

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